Nearly 75% of Americans are frustrated that the streaming platform they subscribe to keeps raising their prices. With 40% having cut back their streaming subscriptions in the last three months due to financial concerns and rising costs of living.
These companies continue to raise prices, hoping inertia will prevent most people from switching. This is true not only for streaming sites but also for all these platforms.
We need to move away from businesses that exploit their monopolies and try to get your content or goods directly, where possible.
Some alternatives you can check out…
Media:
- Nebula
- Dropout TV
- Corridor Digital
Music:
- Qobuz (buy directly from artists)
- Soundcloud (artist-driven)
- Bandcamp (buy directly from artists)
The same principle applies to Uber, Amazon and many others.
2 guesses:
First time subscriber pool refreshes every year. Teens and young adults moving out on their own for the first time or college kids getting a subscription while away from home. Most of these people will likely drop their subscription within 6 months as prices keep increasing while catalog doesn’t add enough content to make it worth it.
Secondly, Zoomers (and to lesser extent Millennials) don’t subscribe year round but rather one month subscriptions a few times a year to binge watch new shows they want to watch. Netflix doesn’t have to say how many of their subscriptions were for the whole year or how much per quarter, so they can report x million subscriptions even if the total sub time paid for was much lower.