I don’t think that it’s that people don’t think that way, companies know that. It’s that the company is hoping that when the customer needs a service the name comes up. It’s a play at the human subconscious. How many ads do you watch that you are able to remember you heard of the service from an ad vs just passing discussion. I can only think of NordVPN and a few insurance companies, they rely on that. They hope that when an issue comes up that requires it, that their name pops up without the negative mentality behind it.
I agree though, I go off the mindset that if I am looking for a product and the first thing that comes to mind is “I saw this in an ad” that means there was enough advertisement budget that I could consciously link it to the ad and not the product, which means there is a massive red flag for the product there.
I don’t think that it’s that people don’t think that way, companies know that. It’s that the company is hoping that when the customer needs a service the name comes up. It’s a play at the human subconscious. How many ads do you watch that you are able to remember you heard of the service from an ad vs just passing discussion. I can only think of NordVPN and a few insurance companies, they rely on that. They hope that when an issue comes up that requires it, that their name pops up without the negative mentality behind it.
I agree though, I go off the mindset that if I am looking for a product and the first thing that comes to mind is “I saw this in an ad” that means there was enough advertisement budget that I could consciously link it to the ad and not the product, which means there is a massive red flag for the product there.