I guess, the Bordeaux-thing is also more of a location bias. Here in Germany I can get Bordeaux for 4€ a litre and I’m pretty sure that is not a very good wine. But if you’re from Minnesota, the Bordeaux you can get there will probably be of higher quality because it makes no sense to transport a 4€ wine all around the world to sell it for 9€, if you can get a cheap wine from California instead. If you incur the whole effort, you do much rather do it with a better, more expensive wine for a higher profit margin. People won’t pay 5€ shipping cost for a 4€ product, but they are willing to pay 5€ shipping for a 30€ product.
For the same reason, you won’t find a lot of cheap Californian wine in France: If cheap is the goal, the cheap local product will suffice.
I guess, the Bordeaux-thing is also more of a location bias. Here in Germany I can get Bordeaux for 4€ a litre and I’m pretty sure that is not a very good wine. But if you’re from Minnesota, the Bordeaux you can get there will probably be of higher quality because it makes no sense to transport a 4€ wine all around the world to sell it for 9€, if you can get a cheap wine from California instead. If you incur the whole effort, you do much rather do it with a better, more expensive wine for a higher profit margin. People won’t pay 5€ shipping cost for a 4€ product, but they are willing to pay 5€ shipping for a 30€ product.
For the same reason, you won’t find a lot of cheap Californian wine in France: If cheap is the goal, the cheap local product will suffice.
oh, minnesota goddam is a nina simone reference i’m from near napa