Swedish VPN provider Mullvad says its anti-surveillance TV advert “And Then?” was rejected for airing in the UK, in a decision the company called “deeply concerning, Kafkaesque, and Orwellian.”

Mullvad also pointed to other instances of alleged attempts to “escalate censorship and mass surveillance” in the UK, citing efforts to force Apple to install backdoors in its end-to-end encrypted cloud service, proposals that could introduce “client-side scanning and government spyware on all UK phones”, and government plans to fast-track legislation requiring identity verification for VPN use.