Key Points

Walmart is rolling out digital shelf labels and expects the technology to be in all U.S. stores by year’s end. Kroger also has begun experimenting with the technology.

The nation’s largest retailer says the digital price tags help associates do their jobs better and stresses that prices on items will be exactly the same for every consumer in every store.

Some legislators are wary of the technology’s potential to be used in dynamic pricing models that disadvantage consumers, with Sens. Jeff Merkley (D-Ore.) and Ben Ray Luján (D-N.M.) introducing a bill to ban it.

  • Arancello@aussie.zone
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    10 days ago

    so remember when you are in the grocery store to put your phone in airplane mode so the sensors cant read your phone and its bank balances. that way you won’t get dinged with higher prices because you’re “better off “.

        • FishFace@piefed.social
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          10 days ago

          Maybe it does, though this can only come in the form of discounts (because you can’t do personalised prices on the price tag, and you can’t force people to pay more than what’s on the tag)

    • Meatwagon@lemmy.dbzer0.com
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      9 days ago

      They don’t need your bank info, they already buy tracking data on you just have to pair that with your card number and phone. Some also have Palantir cameras in the parking lot to track your vehicle.

    • sudoer777@lemmy.ml
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      10 days ago

      Cellular drains my battery so fast I almost never not have it in airplane mode