Like many other DTC brands it’s merely a vehicle to relieve venture capitalists of their money. If you consider that’s the main goal (not making sustainable footwear) then the move makes more sense.

Tom’s is one of the few channels I have notifications on for because when he posts it’s always an instant watch.

When I first read this I misunderstood it to mean “too long so I used ai to summarize it”… So maybe that potential to misunderstand is a counterargument to its use.

Then again maybe I’m just dumb haha.