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Joined 3 years ago
Cake day: July 3rd, 2023
  • thefluffiest@feddit.nltoEurope@feddit.org•'The Chinese Will Eat Our Lunch': Europe's EV Trucking Industry Is Scared As HellEnglish
    1·
    15 days ago

    That is exactly not the problem. For decades the European automotive industry hasn’t competed on price. It hasn’t ever since the Koreans and Japanese showed up, a long time ago.

    European OEMs competed on quality and technology. It made them rich and powerful. That’s why you prefer European cars. They’re just superior.

    They gave that edge away by not leading on EVs and remaining stuck with ICE.

    That enabled China to compete first on technology, because demand for EVs soared and European OEMs couldn’t deliver. That cashflow then enabled China to also -almost- compete on quality. And yes, then the price aspect sets in: superior tech, competitive quality at lower prices. Hard to compete with that.

    But it’s of European OEMs own making. Price is a part, but not the most important. European OEMs didn’t pay attention and let the door open. Then they had their lunch stolen. Tough luck.

  • thefluffiest@feddit.nltoEurope@feddit.org•'The Chinese Will Eat Our Lunch': Europe's EV Trucking Industry Is Scared As HellEnglish
    208·
    15 days ago

    You guys sat on your ass and raked in the money, knowing for at least 15 years what China was up to. Yet you chose to not use your money, knowledge and infrastructure to change and innovate.

    You chose to “lobby” conservative politicians to simplify the your rules, keep the money flowing and not change a thing. Anything to keep the gravy train running.

    Now the jig is up and all you can do is whine and complain about how unfair it all is.

    What you guys need is a good hard kick in the ass. Get to work now. Hard at work. And if you fail, well, we’ll write you a short and acerbic obituary.